Developing User Personas

Overview

User personas are detailed descriptions of typical users of a product. They provide insight into the users’ behaviors, attributes, experiences, and needs, among other pieces of key information to help inform product development. A user profile represents a collection of users compared to the personas, which represent individual users. In this milestone, you will be creating user personas based on the provided user profiles. These personas will be a part of your Project Two submission in Module Five. To visualize where these personas will fall into this future project, review the guidelines and rubric for Project Two.

Prompt

Create three user personas based on the provided user profiles. These personas will represent information regarding user needs (register for class, complete and turn in homework, access portals appropriate to major, complete assigned readings, petition to graduate), experiences, and behaviors when interacting with the student portal.

For the personas, you should use data from the profiles to group users with similar informational needs together. For example, you could use such items as:

  • Age range
  • Familiarity or comfort level with technology
  • Time of access (e.g., early morning, late at night)
  • Method of access (e.g., computer, phone)
  • How much help they have used

To make the personas more “personable,” you should also create made-up names, hometowns, majors, etc.

Supporting Materials

User Profiles

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