The external environment analysis for an existing company

Analyze the external environment of the given company which is explained in detail in the word file.

The external environment analysis should consist of following information about the company:

• SWOT analysis
• The general environment analysis (PESTEL analysis)

• Demographic
• Sociocultural
• Political/Legal
• Technological
• Economic
• Global

• Porter’s Five Forces Model of Industry Competition

• The threat of new entrants.
• The bargaining power of buyers.
• The bargaining power of suppliers.
• The threat of substitute products and services.
• The intensity of rivalry among competitors in an industry.

The paper must be consist of 800-1000 words

The company that you should analyze the external environment for is a Canadian start up business Simpatico Agency https://thesimpaticoagency.com.

It is a service-based company with three department at the moment which will be photography, videography, and makeup. Sympatico’s services are categorized in two main groups, artist management and production services. In case of artist management, they try to understand the artist career path, represent artist as their business agent, actively search for fitting opportunities for them and finally to be the front gate for them in terms of negotiation, communication, business inquiry, scheduling and contract. The company production services include casting producing and directing services such as photography, videography, and makeup. They work with client for commercial campaign, marketing, branding and social media content. They offer high quality service, magazine like work that targets luxury brands and corporations.

This company is making money through commission from signed artists which is 20% per project. In essence they match artists with clients. However, the company financial plan in the future is annual membership contract fee, monthly mentorship fee from new artist, workshop hosting, studio rental and prints.

Simpatico goals for the first year are foundation building, Instagram appearance and marketing system, core artists portfolio building, and client, brands development. The company is reaching the first-year goal and setting goals for year 5. Their challenges at the moment are social media, business strategy, marketing strategy and client and brands development.

The company competitive advantage is the business nature (production and artist management) that it is unique in Canada. For instance, they try to understand the brand story and their background, what make them here. Also, they are very multicultural and their team members are professional and knowledgeable.

Requirements: 800-1000 Words Times New Roman Size 12 Font Double-Spaced APA Format Excluding the Title and Reference Pages | .doc file

Please be sure to include an introduction with a clear thesis statement along with a conclusion

Please be sure to carefully follow the instructions

No plagiarism & No Course Hero & No Chegg. My professor will be submitting the paper to Turnitin

Please be sure to use credible and scholarly sources

Please be sure to include at least one in-text citation in each body paragraph