Meida Viewing and Response (Need in 6 hours)



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The video elicited some interesting discussion afterwards, but since it was such a long piece (at about 1 hr) we didn’t really have much time to get further into analyzing the topics and issues brought forth.

Therefore, I would like you all to watch it again (link below), and write a minimum 2-3 page response, single spaced (worth 6 points) to it in which you discuss the content in further detail, while keeping in mind such things as:

  • How did the video make you feel afterwards about the integration and interaction between pop culture and advertising/marketing in the USA cultural-consumer landscape (in the late-1990’s/early-2000’s)?
    • Do you feel that pop culture (or your own favorite sub-culture of interest) could ever be “free” from the machinery and influence of marketing? Does it matter if it can or can’t?
    • Does the deep integration of marketing and pop culture “ruin” cultural objects for you as a fan/viewer/consumer, or does it “enhance” or further your enjoyment of them?
    • Do you feel your peers are different in kind to those featured in the video as primary targets of pop-culture+marketing (i.e., most of you are so-called “Gen Z”, being a generation removed from these young people featured, who were early “Millennials” born in the mid/late-1980’s)?
    • Do you feel you and your peers treat the mechanisms of fame (however thin and fleeting), and especially “self-promotion” and/or the “self-curating” of your public (social media) selves in a similar way to how Millennials did/do, or differently?
    • Do you feel more wary of, and critical towards, the deep integration that exists between pop culture (or, ANY culture/cultural object really) and marketing/advertising? Or, are you perfectly fine with it being the way it is?
  • SPECIAL NOTE: for our mainland Chinese friends, and peoples from other parts of the world, that make up much of our class/student body, do you feel that many of the issues brought forth in this video pertain to your own pop-cultural and marketing environments? Do they differ greatly, or are they similar? If similar, how are they so? And if there are similarities, do you feel this is because there is something “universal” in how marketing and pop culture interact? Or, do you feel that the similarities which seemingly arise are due less to some sort of common communicative “style” (or inherited, Western communicative stylistics), but are perhaps due more to an inherent “structural” mechanism embedded within the technological delivery platforms (i.e., online, televisual, mobile computing, etc)?

Please use the above questions as a guide for your response to this video, BUT, also expand beyond them to find your OWN questions to mention and answer.

I look forward to all of your responses!Link to video:

https://www.pbs.org/wgbh/pages/frontline/shows/cool/view/

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