The Purpose and Value of Storytelling

The Purpose and Value of Storytelling

What is the value of storytelling? How do you decide how to approach it? How important is honesty? How important is emotion? Have you used this technique? Use real-world examples where possible.

Storytelling in Business

Doyle, A. (2019). Business storytelling skills for workplace success. The Balance Careers. Retrieved from https://www.thebalancecareers.com/business-storyte…

This article explains how storytelling has moved out of an ancient oral tradition and into the modern business sector.

Johnson, C. (2016). Brand your company. HR Magazine, 61(4), 34–35.

This article explains how “brand storytelling” can streamline recruiting or inspire employees toward a common goal.

Pittet, R. (2017). What is business storytelling? Enigma. Retrieved from https://enigma.swiss/en/blog/what-is-business-stor…

This article explores the benefits of telling stories in business instead of just listing facts.

Thompson, S. (2018). The importance of storytelling in business, with examples. Virtualspeech. Retrieved from https://virtualspeech.com/blog/importance-storytel…

Zielinski, D. (2018). Using pictures to tell a story. HRMagazine, 63(7), 87–89.

This article examines how companies are using picture-based social media sites, such as Instagram, to build brand awareness and recruit top talent through visual storytelling.

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