Global marketing

Post A

1. In Module 1, in the folder “YOUR COUNTRY and YOUR STATE for Course Assignments,” there is a number next to your name. That is your special number for Post A. Go to the Interbrand website with the 100 Best Global Brands HERE. Identify the company that is ranked with that same special number. You will use that company for this class discussion. Click on the company and review the info about it. How has the company’s brand value $M changed over the ten years?

2. Go to that company’s home website, then four of that company’s websites that are directed to different countries or regions of the world. Explore each. Consider whether the company has a good global website. Use the following characteristics in your evaluation:

A. The ability of users to easily transition to content for their country/region
B. Number of languages supported
C. Consistency of the brand image across the company’s websites that are directed to different countries/regions
D. Adaptation of the company’s websites to different countries/regions

An example is provided below using Nivea.

3. Using these four criteria, assign a grade (A to F) to the company’s global website. Explain your reasoning and use website images to support your thoughts. You should use images from at least four of the company’s websites in your explanation.

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