Build a professional LinkedIn Profile




Use the following template to craft a professional LinkedIn profile for the Unit 4 assignment. Leave the headings in bold, and remove the information below in parentheses when you add your own information.
Headline: Write an informative profile headline.

(Your headline is a short, memorable professional slogan. For example, “Honors student seeking marketing position.” Check out the profiles of students and recent alumni you admire for ideas in PG Career Network.)
Photo: Pick an appropriate photo.
(LinkedIn isn’t Facebook. Insert a high-quality photo [your profile will be 7x more likely to be viewed] of you alone, professionally dressed. No party shots, cartoon avatars, or puppy pics!)
Education: Show off your education.
(Include all your schools, major(s) and minor, courses, and study abroad or summer programs. Don’t be shy — LinkedIn is an appropriate place to show off your GPA, test scores, and honors or awards.)
Summary: Develop a professional summary.
(Your summary statement is like the first few paragraphs of your best-written cover letter — concise and confident about your qualifications and goals. Include relevant work and extracurriculars.)
Skills and expertise: Fill “Skills & Expertise” with keywords.
(This section is the place to include 3-5 keywords and phrases that recruiters search for [i.e. Successful multitasker, Fluent in English, Russian, Spanish, and French]. Find relevant ones in job listings that appeal to you and profiles of people who have the kinds of roles you want.)

Connectedness: Show your connectedness with groups.
(Groups you join appear at the bottom of your profile. Joining some shows that you want to engage in professional communities and learn the lingo. Start with your university and industry groups.
For this assignment, list 3-5 professional groups you would like to include in your profile. Here is a good resource ( that lists many professional organizations by industry.)

Examples of work: Share your abilities.
(First, write a paragraph discussing your work abilities. This will be a one paragraph professional summary detailing your work experience. This will include a summary detailing your work experience, volunteer experience, awards, recognitions, projects completed, and professional interests.

Second, you will include two actual examples of your writing, design work, or other accomplishments on your profile, where you can insert rich media or documents. What better way to sell your skills than to show employers exactly what you can produce?
This can be projects completed, designs created, work recognition and awards, and even work from your previous classes such as papers, presentations, videos, etc. There should be no links or embedded attachments. The information should be copied and pasted directly into this document, or you can take a screenshot and insert the image.)


On the template you will enter your own information below each heading (remove descriptive information in parenthesis)
Professional Summary
Skills and expertise
Examples of work (paragraph description and two examples required)
The template must be completed. For example: links to a profile, images of a profile, and/or pasting of a profile are not accepted.
Examples of work must be included on the document (The work should not be submitted through links, attachments, or clickable icons).
Template must be double spaced, in correct APA format using Times New Roman or Arial font size 12.
Template must adhere to Standard English with correct grammar, punctuation, and spelling
When the assignment is complete, save your assignment in Word format and submit it to the Unit 4 Assignment Dropbox.

Rubric for Assignment # 4

Criteria 1 (30%) Creating a LinkedIn profile
Completes the LinkedIn profile template including all of the following:

>Headline: informative, short and memorable
>Photo: professional headshot, professional
attire, simple background
>Education: detailed, including current education

Criteria 2 (30%) Establish self
Completes the LinkedIn profile template including all of the following:

>Summary: developed in paragraph format, not a cover letter.
>Skills & Expertise: at least three listed
>Connectedness: lists at least three groups to be a part of.

Criteria 3 (30%) Interests and Accomplishments
Completes the LinkedIn profile template including all of the following:

>A one-paragraph professional summary detailing your work experience (explanation of volunteer experience, awards, recognitions, projects completed, professional interests, etc.)
>Example 1 of work is included directly on the template (i.e. writing, design work, former class assignment helpful to your profession, awards, recognition, and/or presentations).
>Example 2 of work is included directly on the template (i.e. writing, design work, former class assignment helpful to your profession, awards, recognition, and/or presentations).

Criteria 4 (5%) Template Use
Template format should be used, including all of the following:

>Removal of descriptions under headings and insert material accordingly
>Font and color are consistent
>All sections of the template are completed

Criteria 5 (5%) Writing Conversation
>Writing is focused, concise and organized
>Articulates at a college level with sentence variety and complexity
>Few or no grammar or punctuation errors

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