Please note that you can access the material needed to complete this written assignment by clicking on the Marketing Simulation – Tutorial assignment in Canvas, which should take you into CONNECT. There, you should be able to click on VIEW ATTEMPT for that assignment. Then, click on REVIEW ATTEMPT and that should take you back into your completed simulation. If you have trouble finding this, review the GETTING BACK TO RESULTS section at the bottom of the Tutorial Tips, Resources & Explanation page.
After completing the 9 turns in the Tutorial. you will want to click on the LEADERBOARD button on the bottom right hand side of the simulation. A pop- up screen will be visible and on that screen, click on the CUMULATIVE tab and answer the following:
Next you will need to look at some key results and performance indicators. You will want to click on the REPORTS button on the bottom right hand side of the simulation and a new screen with tabs will appear – each with a lot of important information to review: To help you better understand and interpret the information in these reports, please review the MKTG 1010 Simulation Help Video at the bottom of this page and/or these tutorial tips and resources.
Your “Final” in this class will be an 8 Turn Simulation which will be run just like the Marketing Simulation – Tutorial assignment… however, you will have to make ALL of your initial strategic decisions (target market, product, price, placement/distribution in retailers and promotion) in one turn before ending the turn. Once you have ended your turn, you will review results, analyze your competition, make strategic changes and end the turn 7 more times, giving you 8 turns (or quarters) worth of sales data.
***Please note that the Marketing Simulation – Final assignment will open for you once you submit this Tutorial Analysis Assignment.
Focusing on the crucial marketing decisions that you will have to make in the first turn of the Marketing Simulation – Final assignment in Connect – and drawing on what you learned in the Mini-Sims throughout the semester and the Marketing Simulation – Tutorial assignment – please answer the following about your strategic marketing plan for that assignment:
Tutorial Analysis
Criteria | Ratings | Pts | |
---|---|---|---|
This criterion is linked to a Learning OutcomeLEADERBOARD: Account Balance | 1 pts | ||
This criterion is linked to a Learning OutcomeLEADERBOARD: Market Share | 1 pts | ||
This criterion is linked to a Learning OutcomeLEADERBOARD: Customer Satisfaction | 1 pts | ||
This criterion is linked to a Learning OutcomeLEADERBOARD & MARKET RESEARCH AREA: Explains what you did better than your competition | 5 pts | ||
This criterion is linked to a Learning OutcomeLEADERBOARD & MARKET RESEARCH AREA: Explains what your competition did better | 5 pts | ||
This criterion is linked to a Learning OutcomeREPORTS: Target Market & Net Profit | 1 pts | ||
This criterion is linked to a Learning OutcomeREPORTS: On which measure did you perform better than competitors | 1 pts | ||
This criterion is linked to a Learning OutcomeREPORTS: On which measures did your competitors perform better | 1 pts | ||
This criterion is linked to a Learning OutcomeREPORTS: Using all of the information provided, analyze how/why you received your final results. | 5 pts | ||
This criterion is linked to a Learning OutcomeNEXT STEPS: Explains target market and rationale | 3 pts | ||
This criterion is linked to a Learning OutcomeNEXT STEPS: Explains advertising spending and rationale | 3 pts | ||
This criterion is linked to a Learning OutcomeNEXT STEPS: Explains other considerations | 3 pts | ||
Total Points: 30 |
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