Discussion 8 Global and B2B marketing


Using your HBS coursepack, review the following core marketing readings:



Global Marketing

Advances in technology, increasing international trade, growing global income levels, and a convergence of consumer tastes require companies worldwide to examine their business strategies and tactics with a global perspective. This core reading introduces a broad array of fundamentals and strategies to help us better understand these dynamic changes in the global marketing environment. The reading begins with a discussion on how to determine whether an organization is ready to “go global,” followed by some tools for pursuing that route. Of course, the decision of whether to enter international markets rests heavily on the organization’s market assessment and development – a topic explored at length, and followed by a look at the tasks involved in managing global marketing programs.

B2B Marketing

The overarching goal of this reading is help you recognize and understand the distinct challenges and opportunities of business-to-business (B2B) marketing. While B2B and business-to-consumer (B2C) marketing share many of the same conceptual foundations, the needs and buying processes of organizational customers demand highly specialized strategic and tactical approaches. This reading will introduce the components of B2B marketing (market, price, distribution, and communication) and business strategy (objective, scope, advantage). The concept of “fit” on three dimensions – market-product; company-market; and company-product – is developed to illustrate the connection between the value a firm can deliver and the benefits a customer expects.

Following your review, prepare a response to the following discussion questions:

What best practices does the first reading identify for global marketing?

What strategic decisions are important for B2B marketers to consider?

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more